When you're searching for your Brainerd Lake area home, or listing it for sale, you want to work with agents who not only know the area well, but also understand your needs, wishes and desires. Every one on the Up North Properties team is an expert listener as well as a knowledgeable real estate agent. We think our clients say it best. Read about their experiences working with us below.

Gull Lake Home

We have had the pleasure of working with Bill and Joan Grunewald in both buying and selling a home. In both instances the process was wonderful. Their extensive experience and knowledge of real estate assures optimal success. Their inherent traits of honesty and integrity instill confidence and trust. You will not be disappointed in their representation.

Mike and Lori Rich Seller Gull Lake Home

We have been so happy to have known Bill and Joan Gruenwald since 2007. Bill worked very hard to find us the place we had in Pequot Lakes, MN and we loved it. Time passed and we decided to sell our place the fall of 2017. Bill and Joan came over and remembered all the hunting we did and how happy we were when he found our place for us. They encouraged us from day one and was sure we would have no trouble selling and we started the process right away. Our house was filled with Up North items and many bears. They encouraged us to leave everything as it was. They did a wonderful job and had many showings and we stuck with the plan. They are so helpful and always available when we called. They know the ins and outs of the business very well and will help with any question that arises. It was a great friendship and they are a wonderful couple to work with and visit with about anything. Anyone looking for a cabin or home north of Brainerd should contact Up North Properties in Cross Lake, MN and ask for Bill or Joan Gruenwald. They will provide full service and we know you will enjoy their company .

Barb and Rich Sauter Seller Pequot Lakes Home

“We had a very positive experiencing selling our lake home with Joan and Bill Grunewald/Edina Realty, and we highly recommend them. They are very knowledgeable of the marketplace, attentive, prompt, courteous and professional. They know their business and get great results for their clients!”

Elizabeth & Tom Stadler Seller Ox Lake Home Crosslake MN

Kathy-Want to thank you for a job well done-You sold our lake home in 3 days and our pole barn followed shortly after..we recommend you highly to all of our up north friends…you are the best! Thank You…sincerely,

Jerry and Linda Pederson Seller Lougee Lake Merrifield MN

When we decided to move to the Brainerd Lakes Area from the Twin Cities we didn't have a clear plan of what we were looking for! Joan with Edina Realty was very patient in our process of decision (or indecision). She was happy to help us explore the area and look at multiple homes. She provided helpful suggestions and recommendation of local services. Last month we bought property that we are so happy with. The closing went smooth and we were pleased with the ease of it all. Thanks, Joan!

Thor and Julie Johnson Buyer Brainerd MN

I had the pleasure of working with the Grunewald’s on the sale of our Whitefish Chain property. From start to finish, the level of service provided was not only outstanding, but caring. The Grunewald’s are truly experts in the lakes area and know how to get a property sold. Key to this is knowing the local market, having ready access to all the experts needed and knowing how to navigate the complexities that can arise with 50 year old “up north” lake properties. This makes the process much simpler – and helped keep me sane! The Grunewald’s are the best of the best. I can’t thank them enough. Andrea Zimmerman

Andrea Zimmerman Seller Island Lake WFC Crosslake MN

” I am very appreciative to you and Bill for selling my home and the professional way all processes were handled. Things went so well and I am very grateful because it was such a big move for me. A bonus is the wonderful family that we sold to. I miss the lake but am enjoying my new home near my family.

Faye Owen Seller Pelican Lake Merrifield MN

"We have sold multiple properties with the Up North Properties Real Estate Group. The current real estate market seemed more of struggle this time around but we had been receiving multiple updates and communications from them regarding the current market and showing feedback. We found this to be very helpful when making any price reductions. They have so much knowledge are the leaders in innovative marketing; they always have great ideas. We recently received a purchase agreement on a new construction that we built. The buyer was all the way from Germany and felt so comfortable with them and the extra's they were able to give him that he purchased it from across the ocean. Their website is a very powerful marketing tool for buyers and seller! We are anxiously awaiting another successful sale from the Up North Properties Real Estate Group!"

Diane and DuWayne Traut

"Bill and his team put their considerable experience to work for us, they treated us respectfully, kept us informed and they got our Crosslake home sold for us. Thank you for a great job!"

Tom Burt Seller Cross Lake Home

"When it was time to sell my home on the Whitefish Chain there was only one Realtor I wanted to work with. As a licensed Realtor myself; I knew how successful the Up North Properties Real Estate Group is. Bill networked to sell my home, and he also lead me through a unique marketing process that helped me purchase a lovely townhouse on Cross Lake. Residential real estate is all about marketing. Bill Grunewald is all about marketing and integrity. Thank you Bill!"

Karen Christofferson

"We met Joan through a listing for a home we wanted to see. We were so impressed with her relaxed, no-pressure style that we signed her up to sell our home south of Brainerd. Throughout the entire buying and selling process, Joan was very responsive to all of our questions and requests, and we never felt pressured to make a decision. She did a great job selling our home and smoothly coordinating the closings on the sale and purchase. It was a delight to work with her."

Kevin and Cheryl, home sellers in Brainerd and home buyers on Rabbit Lake

"When I searched for a lake home, Joan was always willing to show me different options and discuss the pros and cons of each. She never rushed me or pushed me to make a decision. Joan was patient with all of my questions and would research anything I asked. When I finally decided to make an offer on a property I had seen a year ago, Joan and Bill went to check it out to make sure nothing had changed since I last saw it. After I made the offer, Joan accompanied the inspector while I was out of town. She is kind, honest and willing to go the extra mile (always with a smile!)."

Lisa, home buyer at Mitchell Lake

"We worked with Joan Grunewald to buy our lake home in Crosslake. She always put our interests first. If we saw a home that she didn't think was right for us, she let us know. All through the process, Joan was available to answer questions and listen to our requests. We never had to wait long for her response-she was pretty much available to us non-stop. We can honestly say that Joan cared about the home we bought as much as we did!"

Steve and Michelle, home buyers in Crosslake, Minnesota

"The Grunewald's helped us buy lake property north of Aitkin, Minnesota and sell our home which was just down the road from our new property. Joan and Bill always cared about what was happening with our purchase and sale, and were very reassuring throughout the whole process. It's definitely not all about business with them-they really understand what you're going through and want you to feel comfortable with everything that's happening. Bill is more knowledgeable about Brainerd Lake real estate than any other agent we've worked with. Any time I had a question for him, he was right there with the answer. By the way, our home sold in one week! Thanks, Bill and Joan."

Chris and Jeff

"We wanted to buy our first Brainerd Lakes vacation home and we didn't know much about the area. Joan is so knowledgeable- she helped us narrow down the lake, elevation and surrounding area that met all our qualifications. We ended up buying a home near Nisswa and Joan did a great job of guiding us through the search process and the negotiations, and stayed in touch every step of the way until closing. She made the whole transaction very comfortable from start to finish."

Mark and Alice Frank Lake Home Buyers Round Lake Nisswa, Minnesota

"We gave Bill Grunewald a thorough workout as we searched for a home for two years. During that time, he never once tried to rush us or make us accept anything we didn't like. Even though he had a number of homes listed himself, there was no pressure on us to consider any of those homes. Once we selected a home on Whitefish Lake, Bill handled all the details. He was always willing to hop in the car and head over to the house to meet us to take 'one more look.' Bill had a magical way of anticipating our questions and having the answers even before we asked. Overall, buying a home with Bill Grunewald was a great experience."

John and Michelle, home buyers on Whitefish Lake, Minnesota

"Up North properties helped me to find and close my dream home. They got us the move in date we hoped for and closed for a lower price than we imagined we could get."


"Very knowledgeable about properties and property values in the area!! They are very committed to finding the perfect house!! Would definitely recommend!!"

Angela C.

"I have specifically worked with Joan Grunewald and feel that she really knows and understands the housing market in the Brainerd area. She is dedicated to her clients and is diligent in her follow through."


"I have used Up North Properties to purchase my home and cabin. There is no other real estate company I would ever use. The Grunewald's at the Crosslake, MN office are committed to providing you with the best buying or selling expertise. The website is the best in the area. Their website gives you all the information you need and is user friendly. I highly recommend Up North Properties for a great buying or selling experience."


"Joan and Bill were the most upfront and honest Real Estate people we have ever worked with and we have purchased and sold many homes in our lives. There was never any stress involved when dealing with them, it was always what we wanted and not pushed into something different. Excellent service without a doubt!"

Kevin C.

"We worked with Joan from Up North Properties as we were looking for, and ultimately purchased, a lake home. She is professional and extremely knowledgeable about the area, the various lakes, and the process. She exhibited integrity, genuine interest, and expertise as we worked toward finding and finalizing our purchase. Very quick to either answer questions or find the answers. Our experience was such that we will definitely recommend Joan and the Up North Properties Group!"

D & P

"Joan and Bill are professional, knowledgeable, experienced agents who answered all of our questions and were extremely helpful and quick to respond. They always kept us up to date. We always recommend Bill and Joan to all of our friends and relatives."

Janet & Les M.

"Joan is a very experienced agent with lots of knowledge. She was extremely helpful and responded quickly to all of my questions. I have recommended Joan to family and friends."

Pete & Julie B.