|Wednesday, January 9, 2013|
Listing Gone Stale? 6 Ways to Land a Home Sale
By Sheree R Curry
We’ve all seen homes for sale that linger on the market until the owners give up, only to list again. That can be a great marketing strategy, if you make changes.
When a home for sale sits on the market for 90 days or more, it’s time to take a closer look at the pricing, marketing, condition or any combination thereof. Some agents say that you shouldn’t even wait that long to reposition.
“If a seller hasn’t had buyers walk through their doors in 30 to 45 days, they need to lower their list price,” says Pat Lashinsky, CEO of ZipRealty, a home listing service. “If the home hasn’t sold in six months, the asking price is off and the condition of the home may not be in the place it needs to be to attract buyers, and it’s time to take it off the market.”
Re-listing the home is a way that sellers can say goodbye to stale and hello to home sale. Here are six ways to land a home sale, whether you’re a new or repeat listing:
In its first days on the market, a five-bedroom split-entry rambler at 1900 Cape Cod Place in Minnetonka, Minn. was listed for $429,900 and a few weeks later dropped to $409,900.